Saks OFF 5TH
Winter 2022
Winter 2022
VP of Creatvive: Ting Ting Lee
Photo Art Director: Holly Stevens
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood
Copy Team: Lizzie Cheney &
Erin Murphy
Photo Art Director: Holly Stevens
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood
Copy Team: Lizzie Cheney &
Erin Murphy
Holiday Campaign
The Holiday Campaign centered around gift giving at parties with friends, family and pets!
I set and implemented the type system that was applied to mylar for promos, categories
and taglines along with application to photography during the second holiday rollout. The
campaign ran in store, OOH and enviromentally. I guided both the OMNI and digital
teams with usage of the type system.
The Holiday Campaign centered around gift giving at parties with friends, family and pets!
I set and implemented the type system that was applied to mylar for promos, categories
and taglines along with application to photography during the second holiday rollout. The
campaign ran in store, OOH and enviromentally. I guided both the OMNI and digital
teams with usage of the type system.
Eastchester Store window vinyl
Digital Store Kiosk
Store Windows & 30x30 In-store signage
57TH Street Movie Poster
