Saks OFF 5TH
Spring 2022
Spring 2022
VP of Creatvive: Ting Ting Lee
Photo Art Director: Holly Stevens
Still Photographer: Stephen Caputo
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood
Copy Team: Lizzie Cheney &
Erin Murphy
Photo Art Director: Holly Stevens
Still Photographer: Stephen Caputo
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood
Copy Team: Lizzie Cheney &
Erin Murphy
Mother’s Day Campaign
This was one of the first campaigns to be designed under the new branding
system. Taking the flower blossoming videos from the previous year and
the gorgeous photography I came up with two concepts. All contain the flower
blossoming up top and the body of the emails had either a flowered border
or silhouetted flowers scattered through out. These concepts were applied
to other assets of the campaign including organic social, visual navigation,
site banners, touts, ingrids and bottom banners.
This was one of the first campaigns to be designed under the new branding
system. Taking the flower blossoming videos from the previous year and
the gorgeous photography I came up with two concepts. All contain the flower
blossoming up top and the body of the emails had either a flowered border
or silhouetted flowers scattered through out. These concepts were applied
to other assets of the campaign including organic social, visual navigation,
site banners, touts, ingrids and bottom banners.
Organic Social Story frames
May is Gold Organic Social
