Saks OFF 5TH
Spring 2023
Fall 2022
Spring 2023
Fall 2022
VP of Creatvive: Ting Ting Lee
Photo Art Director: Holly Stevens
Design Director:Sheilini Singh
Senior Design Manager:Sasha Prood
Photo Art Director: Holly Stevens
Design Director:Sheilini Singh
Senior Design Manager:Sasha Prood
Chicago New Store Openings
Worked simultaneously on two Chicago Store Openings in Lincoln Park and State Street
stores. The campaigns included an OOH rollout, ROP print ads, in-store signage, lightboxes,
escalator wrap, brand flags for exterior and store directory. The campaign also included
an online rollout with emails, organic social and pai media. I worked on the Fall Direct Mailer
that was release in September. The design was based off of Summer and updating the
grid design to feel organic and personal.
Worked simultaneously on two Chicago Store Openings in Lincoln Park and State Street
stores. The campaigns included an OOH rollout, ROP print ads, in-store signage, lightboxes,
escalator wrap, brand flags for exterior and store directory. The campaign also included
an online rollout with emails, organic social and pai media. I worked on the Fall Direct Mailer
that was release in September. The design was based off of Summer and updating the
grid design to feel organic and personal.
Emails
Paid Media & Organic Social
Fall Direct Mailer
