Atlantic Theater Company
Creative Direction: Paula Scher
Season 2016|2017
This season the core brand elements remained the same, but the application changed.
The “A” still was a vechile to house the key art, but like the typography whatever remained
in the “A” was a different color than what was masked. The typography for artwork was
updated to no longer hav the line underneath, but still be on an angle. The 1617 Season
I created all the key art.
This season the core brand elements remained the same, but the application changed.
The “A” still was a vechile to house the key art, but like the typography whatever remained
in the “A” was a different color than what was masked. The typography for artwork was
updated to no longer hav the line underneath, but still be on an angle. The 1617 Season
I created all the key art.

Front of House Posters for Main Stage and Second Stage (furthest right)

Atlantic For Kids show posters



Gala Save the Date andInvitation
Gif for the 2016 election
Homepage slider for development program


Membership Brochure
Membership Brochure